Marketing
Spanning Silos: The New CMO Imperative
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As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace....
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
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In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession....
Building a Positive Media Profile: The Easy Step-by-Step Guide
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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile....
Satisfied Customers Tell Three Friends, Angry Customers Tell 3, 000
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In today's Internet-driven world, customers have more power than ever....
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
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In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules....
Marketing to Win More Business:Actively Market Your Business to Attract Customers
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This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury....
The Seven Lost Secrets of Success
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During the 1920s and 1930s, Bruce Barton was a household name in America....
Marketing for Dummies, Second Edition
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Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help....
Selling the Invisible: A Field Guide to Modern Marketing
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....
Here's My Card
Retail: $17.95 (30% off!)
Remember your first business card? It was such a novelty item. But did you know that these six square inches are the best and most handy marketing devices....